Erica's Portfolio
Education
Aug 2018 - Dec 2021
National University of Singapore
Bachelor of Social Sciences with Honours
Major in Communications and New Media
CAP: 4.52/5.0 (First Class Honours)
Apr 2015 - May 2018
Singapore Polytechnic
Diploma in Human Resource Management with Psychology
GPA: 3.74/4
Work Experiences
May 2021 - Jul 2021
Agency for Integrated Care, Social Media Engagement Intern
Kickstarted AIC's TikTok account, @aicsingapore, and gained 500 followers over 3 months of organic posting
Created TikTok content calendar for May - July 2021 with 1 post scheduled each weekday
Filmed and edited 51 TikTok-style videos using iMovie and InShot app
Analysed TikTok content performance biweekly and reported during weekly meetings
Executed other ad-hoc duties to support team such as ideation for new Instagram content series, compilation of local news sites for social media monitoring etc.
Jul 2020 - Nov 2020
SP Group, Corporate Affairs Intern
Created social media content calendar for second half of 2020 to ensure mix of posts and consistency of posting
Developed content for LinkedIn and wrote compelling captions for 3 LinkedIn posts
Tracked and analysed performance of monthly newsletter to improve readership
Conducted market research on energy landscape in 4 countries to prepare for overseas communication plans
Cooperated with the HR team to construct 5 recruitment collaterals consisting of brochures, standees and videos
Liaised with 12 external vendors such as video production houses and designers for project management
Executed administrative adhoc tasks such as 2 video transcriptions and online environmental scans
Feb 2018 - May 2018
SATO Asia Pacific Pte Ltd, HR Assistant
Performed general support in the HR Department consisting of 3 other HR personnel
Performed HR administrative duties such as approving of leave and organising over 200 employment records
Communicated internally with employees and externally with 3 recruitment agencies
Oct 2017 - Feb 2018
CrimsonLogic Pte Ltd, HR Intern
Engaged employees through creation of posters, EDMs, standees to maintain participation rate of 96.7% for Organisational Culture Survey
Spearheaded Campus Recruitment event in NTU, NUS and SMU through brainstorming sessions and by developing materials via Instagram and LinkedIn, event attracted more than 200 applicants
Collaborated with external vendor to work on brochure materials for recruitment drive
Developed company's Instagram Page to engage employees and attract talents, gaining more than 100 followers in a week
Performed other ad-hoc HR related activities such as sorting of resumes and setting up new employee files
Co-curricular Activities And Volunteer Experiences
Oct 2019 - Mar 2020
Residential College 4 Open Day 2020, Publicity Head
Spearheaded members recruitment through creation of posters, Instagram Stories, Telegram Messaging and word-of-mouth and attained more than 50 signups
Managed Instagram account for Open Day 2020 and achieved 266 followers and 7215 views on Instagram TV
Initiated creation of Reddit account to broaden reach, gaining more than 2 questions per post
Wrote 6 frequently asked questions and created a professional but engaging write-up to answer questions posted on Reddit
Delegated workload to 6 subcommittee members based on personal strengths and weaknesses to assure quality work
Approved designs of publicity work done by subcommittee members such as 2 posters, 25 Instagram posts, Instagram stories, 3 t-shirt designs, 5 collaterals design etc. and developed minor edits wherever necessary
Jun 2019 - Mar 2020
Residential College 4 Noctua House Committee, Welfare Head
Planned and executed 14 welfare initiatives for house to engage residents
Celebrated birthdays of 120 residents by designing birthday cards and sending out wishes on Telegram group
Led 7 subcommittee members and delegated workload based on strengths and weaknesses
Produced and designed welcome booklet to assimilate 12 residents into hostel
Collaborated with 6 other members in committee in events not organized by Welfare Committee
Aug 2016 - Aug 2017
SP BP Mentoring, School Coordinator
Ensured attendance of 12 mentors were of 75% and above on a weekly basis, 8 mentors achieved above 80% attendance rate per semester
Processed weekly game proposal and ensure weekly sessions of 9 - 12 mentors and 20 mentees run smoothly
Demonstrated organisation and communication skills when liaising with teacher-in-charge weekly
Additional Information
Languages
English (proficient in both written and spoken)
Mandarin (proficient in both written and spoken)
IT Skills
Microsoft Office
Adobe Photoshop
Adobe Illustrator
Canva
Hobbies
Reading
Hiking
Browsing social media
Interests
FMCG
Hospitality
Healthcare
eCommerce
​Beauty & Fashion